‘White by Vera Wang’ Collection for David’s Bridal

‘White by Vera Wang’ collection for David’s Bridal

World renowned bridal designer, Vera Wang will debut her highly anticipated inaugural collection for David’s Bridal, White by Vera Wang, in Spring 2011.

The collection will include a wide variety of looks showcasing Vera Wang’s classic feminine detailing and modern approach to bridal design. Gowns will range from classic ballroom styles to modern slim silhouettes.

The Spring 2011 collection of White by Vera Wang bridal gowns will be available in select David’s Bridal stores nationwide beginning February 2011, all priced between $600 – $1,500. At launch, 150 stores across the US will carry the line while all David’s Bridal locations will offer brides the ability to order their desired gown.

"I’m excited to partner with David’s Bridal as the exclusive retailer for the White by Vera Wang collection," says Vera Wang. "This collection embraces my true design aesthetic and through David’s Bridal, I look forward to sharing my creative vision with brides across the country."

"Since announcing our partnership, we have been looking forward to revealing the White by Vera Wang collection" says Bob Huth, President and CEO of David’s Bridal. "With two decades in the business, Vera Wang is the name in bridal, and our partnership creates a unique and exciting opportunity to bring the magic of her aesthetic to life for brides who have long dreamt of wearing a Vera Wang wedding gown."

White by Vera Wang will be available at David’s Bridal "shop-in-shops"- a dedicated space for brides to easily view and access the collection, which will feature bridal gowns and accessories.

The inaugural Spring 2011 collection of bridal gowns will be available in sizes ranging from 0 -14. The line will expand to offer bridesmaid dresses and shoes in Summer 2011; and additional bridal gown sizes, beginning with the Fall 2011 collection.

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About Vera Wang

Vera Wang Group designs, markets and distributes collections of women’s ready-to-wear and bridal apparel. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear, china, crystal, silver and gifts (WWRD), fine papers (William Arthur), mattresses (Serta), bedding, Lavender shoes (Brown Shoe), home fragrance (NEST Fragrances), as well as hospitality (The Ritz Carlton & The Halekulani). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl’s to launch Simply Vera Vera Wang.

Designer’s Words

Every bride deserves to have great design. I believe the bride knows who she is and how she wants to look and feel on her special day. Every gown I create reflects that respect for other women and how much design means to me. This debut collection expresses my years of experience dressing brides from around the world. I’ve learned that a wedding dress represents more than just ”a dress.” It embodies a bride’s lifelong dream and her own sense of who she is. I am proud to be able to bring my designs to more women everywhere through the White by Vera Wang collection.

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