Marchesa:The Muse of Bridal Gowns(part2/2)

Red-carpet stunners and paparazzi-friendly cocktail attire are Marches’ stock in trade including: Penelope Cruz, Jennifer Lopez, Kate Hudson, Cameron Diaz, Halle Berry, Leighton Meester, Blake Lively, Rihanna, Eva Longoria, Taylor Swift, Miley Cyrus, Kristen Stewart, Hailee Steinfeld and Sandra Bullock at the 2010 Academy Awards, where she won Best Actress and was also named best dressed. “We won’t know any more than you do who will wear our clothes until we actually see them on television on the red carpet,” Ms. Craig said with practiced diplomacy. “We’re biting our nails, just waiting and hoping.”

Though Georgina and partner Keren Craig’s designs are of the ultra-feminine variety, beloved by stars including Blake Lively and Halle Berry, her personal style icon is best known for quirkier choices: Helena Bonham Carter is “a genius,” she declares. ”Why not wear two different colored shoes?” she counters regarding the stars’ much-maligned Golden Globes ensemble. "Georgina is a magician with a piece of fabric. We’re absolutely flattered by people making flowers like that" .

Marchesa recently launched a handbag line, Wedding dresses and partnered with Lenox to launch dinnerware. Spurred by its immediate success, the company already has a more casual and less expensive line, Marchesa Notte. Most recently Marchesa has collaborated with Le Métier de Beauté to bring a cosmetics line to the masses featuring the palettes of designers Chapman & Craig.

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